We've freshened up our brand to help you get the fresh start you need
Lockdown is a difficult time for all of us, but while the hospitality sector suffers unprecedented challenges, we decided to use this forced sabbatical productively, taking a fresh look at our brand and focusing on some much-needed self-love.
If you take a look at the updated Octopus Revenue webiste, receive our emails or download our brochure, you will see we have brightened things up a little bit and given our brand a fresh new look.
Why? Octopus Revenue is 6 years old – and while we don’t want to change our trusted and well known brand identity, we did want to liven it up and make sure it was up to date with our offering as a business.
We have updated the visual elements and made sure they are consistent across the board, communicating a clear message about what we offer. We have taken a hand drawn sketch approach – reflecting our modern, personal and creative approach to revenue management.
Our marketing materials have been refreshed to communicate new things too:
- We offer our services internationally. That’s right, we have clients all over the world and we are equipped to deliver revenue management services no matter where you are. Newcastle, New Zealand, New Delhi or New York – location does not matter, we can be an extended and virtual part of your revenue management team.
- We deliver progressive training for hospitality professionals, covering a range of revenue management topics. Our training course dates and locations are available to book via our website, and we have made it easier for you to now book and pay online by enhancing our website to accept online credit card payments.
Our trusty turquoise and bright orange are very much at the heart of our visuals and all of our services are illustrated through hand drawn sketches.
We are ready to thrive and grow, and help you to do the same.
This time for reflection and self development has also given us chance to work on some new service offerings that are specially designed to help hotels and the hospitality industry recover, as we work through COVID-19. Stay tuned and we will tell you more about that very soon.
Stay safe and we would love to hear what you think of our new brand image.
