Competing may feel daunting, but there are various tactics that can help you side-step the OTAs and generate direct bookings.

While online travel agents, like Booking.com and Expedia, can be extremely effective distribution platforms, metasearch engines, including Google Hotel Ads, TripAdvisor and Trivago, have become huge players in the hospitality industry.

It’s been proven that over recent years that more and more travellers make their booking decisions based largely on a hotel’s online reputation by checking reviews and hotel websites. Unsurprisingly, positive reviews will influence potential customers considering booking your hotel while negative reviews certainly can tarnish your reputation.

What do recent developments in artificial intelligence mean for those involved in hotel revenue management? Will machine learning and automation replace the need for human intervention?

Your property management system (PMS) is the front desk and central hub of your hotel’s operations enabling you to deliver a seamless guest experience. It processes everything from guest reservations and guest information to check-in and check-out times, room rates, and billing.