Is it time to re-evaluate what we think we know about social media?

Despite the on-going challenge of rising commission costs, there are a number of Revenue Management strategies that can help generate direct bookings and side-step the dominant OTAs.

Revenue Management roles within hotels should be responsible for any aspect of the business which can make and lose money.

Consumers love them, hoteliers are generally wary of them and the promotional websites that push them out are completely and utterly devoted to them.

How can hotels look beyond the basic demographic approach of segmenting customers into different groups, to use more sophisticated strategies to target customers as a unique individual and not a mere constituent of a larger cohort.