Industry Advice

Social Media and Hotel Revenue Management: time to reflect

Is it time to re-evaluate what we think we know about social media?

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Driving direct sales through revenue management: how to compete with the OTAs

Despite the on-going challenge of rising commission costs, there are a number of Revenue Management strategies that can help generate direct bookings and side-step the dominant OTAs.

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Will Revenue Management Technology Replace People?

What do recent developments in artificial intelligence mean for those involved in hotel revenue management? Will machine learning and automation replace the need for human intervention?

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Revenue Management versus Profit Management

Revenue managers today are taking a much broader view on the business and not just solely on accommodation revenue.

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What do Hotel Revenue Managers do?

In our ever evolving world of hotel revenue management, we are often asked this question. So what do revenue managers actually do?

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The trends shaping hotel revenue management training

In the ever-changing world of the hospitality industry, how can you keep ahead of the curve? Make sure your hotel revenue management training is ready with Octopus Revenue.

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A full hotel doesn't always equal more profit: Good revenue management is key

Getting the balance right between occupancy and average rate is a key revenue management strategy for any hotel.

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How important is hotel reputation as part of Revenue Management?

Revenue Management roles within hotels should be responsible for any aspect of the business which can make and lose money.

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Should flash sales be part of your hotel revenue management strategy? The pros and cons

Consumers love them, hoteliers are generally wary of them and the promotional websites that push them out are completely and utterly devoted to them.

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Is your hotel website mobile friendly?

The number of people using their smart phone or tablet to book hotels is on the rise, a trend set to continue. 

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